Director of Interaction Design, Bresslergroup
Matt Ambler, Director of Interaction Design, and Jes Koepfler, PhD, Director of UX Research and Strategy, work closely together at Bresslergroup, an insight-driven product innovation lab based in Philadelphia. Matt has a Bachelors in Advertising with a focus on Art Direction from Temple University. Before joining Bresslergroup, he worked in UX Design for The Neat Company and Comcast.
UX researchers and designers are used to putting prototypes in users’ hands to observe how they interact with products. But what if we put intentionally unfinished products in users’ hands? Not just low-fidelity, but intentionally unfinished or even broken? We’ve used “non-finito,” or unfinished, design for prototyping to gather user feedback. Rather than creating a […]