This workshop is for designers, researchers and strategists that need to create conditions for creative thinking and innovation within a given team or an organization. Teams and organizations are composed of a wide variety of professionals, most of who are not designers and may not even be familiar with design practices. In such a scenario this workshop with it’s structured ideation framework helps bring in creative and innovative product / service ideas. This workshop provides idea facilitation frameworks that enable creative and innovative outcomes when working with a multifunctional team– with design and non-design professionals. These frameworks bridge the gap between insights and strategy.