What if your target users are all over the world and your UX group is here in the U.S.? Clearly we need to conduct user research with more than American audiences, but what’s the best way to do this? Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of the methods, techniques, and tips for achieving it multinationally are unique to multinational research.
In this session, you’ll learn how to manage a successful UX research project in multiple countries and languages, including research design, participant recruiting, session moderation, and data analysis/reporting. Case histories will illustrate the challenges and pitfalls you may encounter, and how to address them. The techniques are well-tested, because the presenter has managed UX research projects with participants in the UK, France, Germany, Holland, South America, Singapore, Japan, and China, for companies including A, B, C, and D.