Storytelling and simple sketching for UX strategy

Maryland A

Need to get your team on the same page? Get stakeholders on board with a big picture vision of your project, or explore the feasibility of your ideas with customers?

The fastest, cheapest and easiest way to do this is to grab a pen and tell your story with simple sketching.

Think you can’t draw? This hands-on session will teach the basics of fast, simple sketching for human-centered design scenarios, and how to apply them to create customer journey maps, personas, new product storyboards, service blueprints, design sprints and user research readouts. Besides learning a basic visual vocabulary, you’ll also learn how customize it to create easy-to-draw icons, and visual metaphors that are applicable for your products, industry and customers. We’ll share real-world examples and success stories from e-commerce, software and hardware development, financial services, education, AR/VR, healthcare, and much more.

You’ll also learn storytelling frameworks to help you create compelling presentations for your ideas that will get buy-in from partners and stakeholders, and how to use visuals to make workshops more engaging, collaborative and productive.

Entry level UX Strategy