When we think of UX design, we typically think of making experiences as fast, simple, and efficient for people as possible. But there are times when that can backfire.

Though the experiences people have with our products and services are important, it turns out that their perceptions of those experiences are equally—if not more—important. In this talk, we’ll delve into some examples of how an overemphasis on speed and simplicity can create more problems than it solves.

We’ll also answer questions like: When can a slower, more involved experience actually be a good thing? And in what circumstances should we introduce some “friction” into our designs — as counterintuitive as it sounds — to create a better experience?