Senior Content Strategist Susan Webb provides strategic consultation to organizations seeking to realize core objectives through enhanced user experiences and content. Before joining Bixal, she was the lead business analyst and content strategist for an interactive design team serving national associations and higher education clients. She developed its user-centered practice to create highly integrated and actionable digital strategies that leveraged content, design and technology for greater success. She has held a broad and interesting career managing strategic marketing communications programs for global corporations, associations, and nonprofits, winning awards from such industry leaders such as the Web Marketing Association and the Data and Marketing Association.