Ted Boren

Senior UX Researcher, Ancestry.com

Ted has been doing UX research and design for over 20 years, helping make useful, usable, and enjoyable experiences. He’s also passionate about increasing the voice of the customer in feature prioritization, as well as improving the annoyingly ubiquitous Net Promoter Score (NPS). This will be his fourth time presenting at UXPA.

Ted has an MS from the University of Washington’s Department of Human Centered Design and Engineering. Past employers include Microsoft, the Church of Jesus Christ of Latter-day Saints, Workfront, Kuali, and Instructure. Now at Ancestry.com he enjoys connecting people to their past, which has been a long-time interest.

My Sessions

Novel prioritization surveys: opportunity maps to tame the NPS and other three-letter words

Maryland B

Despite its flaws, the Net Promoter Score (NPS) is often chosen by management for measuring customer satisfaction. Learn ways to mitigate damage from a poorly implemented NPS survey, enriching it with data that really matters to users and your stakeholders—while staying in the good graces of those bewitched by the traditional NPS: 1. What’s the […]

Senior level Tools and Techniques