Ted has been doing UX research and design for over 20 years, helping make useful, usable, and enjoyable experiences. He’s also passionate about increasing the voice of the customer in feature prioritization, as well as improving the annoyingly ubiquitous Net Promoter Score (NPS). This will be his fourth time presenting at UXPA.

Ted has an MS from the University of Washington’s Department of Human Centered Design and Engineering. Past employers include Microsoft, the Church of Jesus Christ of Latter-day Saints, Workfront, Kuali, and Instructure. Now at Ancestry.com he enjoys connecting people to their past, which has been a long-time interest.