Cathline Marshall

UX Lead, Elsevier

I am a bicultural, bilingual (Japan/American) Adjunct Professor of UX and design at NYU School of Professional Studies, chosen to create the first UX curriculum for the NYUSPS Tokyo Campus. This presentation is a result of the massive research I did in order to launch the program.

My Sessions

Cultural Implications of UX: the application of UX in Japan

Baltimore B

As we turn toward a global economy, it’s important to think of the cultural implications of UX, in particular in Japan, one of the world’s biggest economies. The rules we learned as UX designers from Jakob Nielsen do not always work the same once we leave our shores. Cultural differences to be considered include: uncertainty […]

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