Associate Professor in cross-cultural, multi-cultural, and global UX design
Associate Professor in cross-cultural, multi-cultural, and global UX design at University of Washington Tacoma. I teach and practice on how to design and innovate for usable, meaningful, and empowering technology in this globalized world to bridge cultural differences. Oxford University Press book author of “Cross-Cultural Technology Design” (2012) and “Global Social Media Design” (2020). The former won a best technical communication book award and received endorsements from “Fast Company” and “User Experience Magazine.” Being a UX magazine contributor, I speak at the top conferences such as SXSW, CHI, STC, and ATTW, and offered workshops at local SIGs and international conventions.
Should simplicity and minimalism be regarded the universal standards for information design? How could we avoid unintended stereotyping with user personas in daily design practices? To answer design questions like these, this hands-on pre-conference course asks participants to reconsider some commonly held design beliefs and routine design practices with a lens of cultural differences. Illustrated […]