Senior Digital and Experience Strategist, ICF Next
Josh DeLung is a senior digital and experience strategist and proven organizational leader. He brings 17 years of strategic communication experience with a focus on building and managing effective teams. At ICF Next, Josh leads a team of more than 20 experts in the Experience Practice as its strategy and quality lead. He serves as a CX, content and product strategist on multiple commercial and government projects for Cabinet-level government agencies and Fortune 50 companies.
Prior to ICF, Josh built and led the team responsible for creating EnergyEmpowers.gov, a collaboration of the U.S. Department of Energy and the Office of the Vice President of the United States, and a key project of the Recovery Act. He also ran client services and served as the senior digital strategist for a woman-owned small business focused on public sector marketing, where he reported directly to the CEO. Josh served six years in the U.S. Army and has a Master’s degree from Virginia Tech. He resides in Potomac Falls, Va.
Journey mapping is a commonly used methodology in customer experience (CX) research that helps organizations understand different aspects of their relationship with customers. Through research, the hypothesized experience at each touchpoint with a customer is refuted or validated. This effort tells organizations where they are positively influencing customer retention and word-of-mouth or negatively influencing it. […]