Senior Content Strategist, Liberty Mutual
Lou Cimaglia is a UX Content Strategist at Liberty Mutual. He has pursued a varied career in writing, and has been a featured conference speaker in the field of UX and content strategy. He began his as a journalist, then a content marketer, and now applies his experience in the world of UX.
In his spare time, you can find him listening to the musical stylings of Bruce Springsteen, or offering unsolicited advice to Boston Red Sox ownership.
“So, what’s your job again?” Content strategists often face an uphill battle. Finding the right words to create stellar customer experiences is no simple task. But for most UX writers, some of the hardest work comes from internal jockeying as a result of being vastly outnumbered by their counterparts in design, development and product. The […]