At PayPal we are on a journey to transform our UX research practice from service provider to strategic partner. Appetite for customer insights is often hard to satiate, with an ever-increasing demand for both tactical and strategic research to support product development. To face this challenge head-on, the research team at PayPal experimented with ways to effectively scale research by supporting our design, product, and engineering partners in conducting research to answer tactical questions on their own. In this presentation, we’ll share the strategy we took to transform the way research happens at PayPal, including practical tips and lessons learned on how to scale research efforts at your company. You’ll walk away with a new approach to teaching non-researchers how to conduct research and translate the findings into actionable insights and how to get buy-in from stakeholders on this approach.