Transformation by design: strengthening design and innovation practices in your organization

GIBSON

As UX practitioners, we are primed to identify how things might be better – whether the focus is on the products, services or offerings we develop, or the way we work as an organization. When we’ve helped organizations shift their focus inwards to strengthen, scale or evolve human-centered design practices, we’ve found the most effective strategies for supporting change goes beyond simply identifying skill and process gaps. It requires an understanding of the organizational culture dynamics that can facilitate or impede these efforts.

This workshop helps both design leaders and UX practitioners seeking to influence change in their organization by developing effective strategies to grow human-centered design and innovation within and across teams. During this session, we will present ways to:
1. Assess your organization’s culture to understand its strengths, challenges, and opportunities for supporting human-centered design and innovation.
2. Determine the approaches to infuse human-centered design that best fit your organization’s unique circumstances.
3. Devise small but impactful changes you can try to gain new understanding about what works and doesn’t work.

Senior level UX Strategy