Nedret Sahin

Senior Experience Designer, Mad*Pow

Originally from Istanbul, Turkey, Nedret has been calling Boston home for the past decade. She’s currently a Senior Experience Designer at Mad*Pow, where she advocates for those on the other side of the screen. She has a B.S. in Marketing, Information Design and Corporate Communication & Psychology from Bentley University. That may sound like a mouthful, but for Nedret, it’s all about understanding people and how they interact with each other and with the digital world. She’s especially proud of her work reimagining a digital library experience for Harvard Library, which was nominated for a Webby; and breaking down Massachusetts State agency siloes to allow for an accessible, single face of government. When she’s not thinking about information design challenges, she’s thinking about psychology and team dynamics so that she can bring her best self to everything she does.

My Sessions

Transformation by design: strengthening design and innovation practices in your organization


As UX practitioners, we are primed to identify how things might be better – whether the focus is on the products, services or offerings we develop, or the way we work as an organization. When we’ve helped organizations shift their focus inwards to strengthen, scale or evolve human-centered design practices, we’ve found the most effective […]

Senior level UX Strategy