Alda Rivas

Interdisciplinary Research Psychologist, U.S. Census Bureau

Alda is an Interdisciplinary Research Psychologist at the US Census Bureau. She received her Ph.D. in Psychology from Rice University, with a focus on Cognitive Psychology. Since 2017, Alda has applied her knowledge of cognition, experimental design, and data analysis towards the goal of improving both the experience of survey respondents, and the accuracy of Census data.

My Sessions

Evidence-based and human-centered guidelines development for mobile survey design

Maryland B

With the increasing ubiquity of smartphones, survey practice has quietly been revolutionized. Instead of conducting a phone interview or mailing a questionnaire on paper, more and more surveys are now conducted on the internet with smartphones. Online surveys on smartphones have indisputable advantages, such as convenience to respond, greater coverage, and lower cost. On the […]

Design Psychology Senior level