Kate McGunigal is currently a Director at PayPal, leading a strategic UX Research team that focuses on both Merchant and Consumer experiences across Business Segments (from Small to Enterprise Merchants and their Partner Technologies) to Wallet Solutions (“Paying with PayPal”) to PayPal Credit, as well as the EMEA Region. Kate has always had an unquenchable curiosity about people at the cross-roads of emerging technologies & product innovation, and applies that passion as a leader of mixed-method research teams, as well as fostering strong collaborative working models across product and marketing teams to create impactful research insights for executive stakeholders to direct research partners alike. Before joining PayPal, Kate honed her research leadership skills across various “disruptor” industries from social gaming to secondary live event ticketing to streaming music.